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Updated for AY2025/26

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Page 14 of 77

MARKET BEHAVIOUR*
BM2501
MARKETING INTELLIGENCE: AI & DATA-DRIVEN INSIGHTS*
BM2502
INTEGRATED MARKETING COMMUNICATIONS*
BM2504
DIGITAL MARKETING:CONNECTING WITH CUSTOMERS IN TODAY'S WORLD*
BM2506
MARKETING ANALYTICS*
BM2507
MODERN TECHNOLOGIES IN MARKETING*
BM2508
CONSUMER INSIGHTS~
BM2509
MARKETING INTELLIGENCE: AI & DATA-DRIVEN INSIGHTS~
BM2510
INTEGRATED MARKETING COMMUNICATIONS~
BM2512
DIGITAL MARKETING~
BM2514
MARKETING ANALYTICS~
BM2515
MODERN TECHNOLOGIES IN MARKETING~
BM2516
TECH-POWERED MARKETING STRATEGIES FOR FMCG BRANDS~
BM2518
STRATEGIC BRAND MANAGEMENT*
BM3506
STRATEGIC BRAND MANAGEMENT~
BM3509